Have a National Brand behind you helping grow your school
Want the best chance of succes? One of the most important assets a school can have is a strong, well recognised brand. British Krav Maga offers:
Why National Branding Matters
The martial arts industry is saturated with small local brands fighting for survival. Strong, national branding brings you the following advantages over your local competitors:
Numerous studies show that the general public recognises and positively discriminates in favour of more widely recognised brands. In short, they come to you first.
Recognised brands are treated preferentially by the public. As a result, we are able to charge a price premium and are more resistant to economic downturn.
Your brand is what differentiates you in the marketplace. Customers recognise and back our brand. This helps lend a competitive edge to your school. The more recognition you have, the more your brand elevates you above the competitors.
Credibility and ease of purchase
Brands bring credibility to your customers and easier purchase of your classes. Brand credibility builds recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers ease of purchase. We want to buy from brands we like, know, and trust.